Asda Good Living - Formerly Get Living

After my second stint at Lloyds Online Doctor helping with their checkout process and then The Edits, I moved on to work with Hearst Publishing who were creating a new content hub for Asda. This would serve as a place for all their recipes to live, content for home ideas, family and other related articles to feed through to the main site as a soft sell. Another major and interesting part was that the store finder for Asda which actually generated a massive amount of traffic was to be redesigned and placed within the Good Living site too.

The major challenges were working with Expression Engine, providing a design that would allow the site to look like it was updating all the time with lots of volume and also allowing for sponsored adverts to be slotted in where appropriate. Starting with a mobile first approach I provided a flexible masonry style design which would allow for certain articles to receive prominence, allow for advertising slots and give the user the impression the site was updating regularly. We also implemented lazy loading on the site to save data and provide a fast loading time. As design lead on this project I was asked to present my designs and concepts to the digital team at Asda to answer any questions they may have. Fortunately they loved it. Phew!